top of page

Our stories
Search


Bridegroom Throwing in Matsunoyama Onsen
Someone once told me that the best festivals in Japan are the ones that are on a fixed date every year. These are the ones with long...
Jan 16, 20182 min read


N37 Snow Country Culture Workshop
We’ve spent the last couple of days on the fascinating Snow Country Culture Workshop Autumn Edition, during which time we have learned...
Nov 14, 20175 min read


Japanese Sweetfish – a taste of summer
Temperatures are cooling down and the season of summer festivals has almost come to an end for another year. One of the favourite summer...
Sep 20, 20171 min read


Katakai Fireworks Festival
Katakai is a small village in Ojiya City in Niigata that hosts an amazing fireworks display on the the 9th and 10th of September each...
Sep 16, 20172 min read


Cherry Blossoms in Snow Country
The arrival of the cherry blossom season is a big event in the whole of Japan as it heralds the arrival of spring, and symbolises the...
Apr 27, 20172 min read


Majidon Food Festival in Minami Uonuma
The new rice is being harvested at the moment so all the restaurants are full of diners enjoying this year’s koshihikari rice. There is...
Oct 4, 20161 min read


Luxury Snow Country Tour
As well as the main Snow Country Tourist Information Office, each of the seven areas of the Snow Country Tourism Zone have their own...
Sep 12, 20163 min read


Fall in Snow Country
August has ended and as we move into September it feels like summer is drawing to a close. People’s thoughts turn to the approaching...
Sep 7, 20161 min read


Suwa Shrine in Yuzawa
Suwa Shrine is the original shrine in Yuzawa, and although the exact date it was founded is unknown, it is thought to date back to the...
Aug 18, 20161 min read


Summer Festival Season
We’re well into August and the heat of summer. If there is one thing that summer is famous for in Japan it is the festivals. Almost every...
Aug 9, 20161 min read

Uonuma City in Winter – video
Check out this great promotional video for Uonuma City. When the snow falls and the whole place is blanketed in white it might seem that...
Jun 15, 20161 min read


Tokamachi Kimono Festival
The coming of spring is a time of joy in Snow Country, and there are many festivals around the region that celebrate the sights and...
May 6, 20161 min read


Tsunan Snow Festival & Sky Lanterns
The Tsunan Snow Festival takes place in March each year and we were lucky enough to go along on March 12th 2016. It is so popular that...
Mar 18, 20162 min read


Bishamondo Naked Man Festival
The Naked Man Festival at Urasa’s Bishamondo is one of the highlights of the winter festival calendar. It has a long history, dating back...
Mar 14, 20161 min read


Tokamachi Snow Festival
The Tokamachi Snow Festival is one of the highlights of the winter event calendar in Snow Country. It is a whole weekend of snow-related...
Feb 22, 20162 min read


Purification for the Start of Spring
We were very privileged the other night to witness a Shinto ceremony at a sacred waterfall where pilgrims purify their spirits while...
Feb 4, 20162 min read


Snow Country Region Event Calendar – February
February is mid-winter in Snow Country, and also happens to be when some of the most interesting festivals take place. Here is a run-down...
Jan 14, 20162 min read


Chinkoro Market Day Tour
The Snow Country Region Information Center arrange a program of special tours to allow visitors to see the best of the region and get to...
Jan 13, 20163 min read
bottom of page