The Traditions and Cultures of a Unique Region of Japan
In Japanese yukiguni means snow country and is an area where vast amounts of snow falls. Yukiguni is now associated with an area spanning Niigata, Gunma, and Nagano Prefectures known as the Snow Country Tourism Zone where the cultures have been shaped over the ages by those snows. As one winter ends, the preparations for the next one begin. Since humans started to create settlements in one location over eight thousand years ago they have chosen to live in the Yukiguni area. The snow has always brought challenges, but also provided opportunities and blessings. Many outsiders look at the sometimes harsh climate and wonder why people chose to settle here. Life here is part of a cycle delineated by the seasons and each generation has learned how to adapt while using knowledge from those that came before.
The Video For TIMELESS YUKIGUNI Won The Grand Prix At The CJPF Award 2023.
An Invitation into the Locals' Yukiguni
The traditions of hospitality have always been strong in the Yukiguni area. Timeless Yukiguni have selected some of the most outstanding places to stay. They all embody something unique about the area and are providing amazing service that draws inspiration from the past generations. They are using that knowledge to pass on the culture of this unique region to those that will come after them. Everywhere that you look there is a chance to learn from the past. These are the stories that weave the influences of the past into the comfort of the present and future. Truly timelss.
2431-1 Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata
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Accommodation and activity reservations. We can introduce you to the best of the Yukiguni area and coordinate a variety of experiences during your stay.