As well as the main Snow Country Tourist Information Office, each of the seven areas of the Snow Country Tourism Zone have their own...

August has ended and as we move into September it feels like summer is drawing to a close. People’s thoughts turn to the approaching...

Kiyotsu Gorge just outside Tokamachi is one of the three top gorges in Japan. (The others are Kurobe Gorge in Toyama, and Osugi Gorge in...

The coming of spring is a time of joy in Snow Country, and there are many festivals around the region that celebrate the sights and...

Matsunoyama Onsen Ski Area is one of those great resorts that are off the radar for many people. It is well worth a visit as it gets...

The Tokamachi Snow Festival is one of the highlights of the winter event calendar in Snow Country. It is a whole weekend of snow-related...

February is mid-winter in Snow Country, and also happens to be when some of the most interesting festivals take place. Here is a run-down...

The Snow Country Region Information Center arrange a program of special tours to allow visitors to see the best of the region and get to...

On 10th, 15th, 20th and 25th of January each year Tokamachi hosts a traditional craft market, the Chinkoro Market. It’s roots go back to...